In any business environment, there are threats around that either prevent you from doing more business or expansion. This negative elements applied to Internet Business as well. Some of the typical examples of threats in a business is the forces from competitors.
Like Michael Porter’s 5-Forces of Competition is one good example of threats that prevent you from moving forward with your business. However, all these threats are quite visible and there are time for you to counter it either eliminate it or at the least reduces its impact to your business.
Similarly, in an Internet Business, you will face competitor threats. The most significant force is the new entrance to the market. Yes, there are thousands or maybe tenths of a thousands new websites published in the Internet everyday doing all sorts of business. Overnight, you could see new websites appear in page 1 of popular search engine.
Although you have spend months and months to maintain your website or blog in the first page, these new websites or blogs seems to know something that made them appear in page 1 too even though it is only a week old. The threatening part is that these new entrance websites or blogs are able to stay in page 1.
So, the point is what is the real threat to you? If you think about it, if you business depends on free traffic from search engines, you want to stay in page 1 of most popular search engines so that you get those traffic which is free. And if you have a high conversion rate sales page or merely a squeeze page, then it is a higher chance for you to get more business and more a decent profit. What you do not want is to find your website or blog got missing overnight. It is wiser to learn how threats can be identified on your Internet Business with the appropriate tool. Click SWOT Template to learn more.
One of the elements to maintain in top ranking in search engines is to provide value add to your visitors. In order to do that, you need to update your website or blog regular with quality and unique content. Fortunately, blog provides a great platform to allow you to update the content easily without knowing web design or HTML coding.